Wine: The demand for rosé and sparkling wines is increasing



EU wine policy has played a key role in the sector’s transition to increasing competitiveness, innovation and quality. This is one of the key findings of the “Evaluation of CAP measures applicable to the wine sector”, published by the European Commission. The EU is the world’s leading producer, consumer and exporter of wine. Wine consumption in the EU has declined since 2008, but increasing opportunities in the global market have led to the EU maintaining its market balance. In terms of wine consumption in the EU, the demand is increasing for quality wines with geographical indication protection, rosé and sparkling wines, as well as wines produced with environmentally friendly practices. Demand for wine products (wine made mainly from a variety of grapes) is also growing in the EU, as well as for lower alcohol wines. The aim of the 2013 wine policy reform was to make EU wine producers more competitive , while maintaining the authenticity and traditions of European wine production and strengthening its social and environmental role in rural areas. According to the assessment, by harmonizing, streamlining and simplifying the relevant rules, EU producers were able to increase production, within certain limits allowed by the licensing system for planting vines. In addition, it has encouraged the use of new technologies and the development of new products. The evaluation also concludes that, at international level, EU rules on oenological practices (oenological) help maintain the reputation and tradition of EU wine by quality and safety as well as improving marketing conditions. At EU level, they have helped to identify specific local conditions as well as the competitiveness of EU wine producers by encouraging a wider variety of products. In addition, according to the assessment, harmonized EU labeling rules provide overall added value at EU level ensuring fair competition for facilitating trade and providing clear information to EU consumers. The evaluation also identifies some rules that could improve the achievement of EU biodiversity conservation priorities use of pesticides. Overall, EU wine policy is fully in line with the economic, social and CAP objectives. The evaluation found that the national CAP wine support programs also helped to increase the competitiveness of EU wine producers and meet their needs. sector. They offer a range of tools that can be adapted to different levels of the EU supply chain. For example, they include measures such as support for vineyard restructuring and conversion, investment support and promotion measures. In addition, they are generally consistent with the EU ‘s environmental objectives. Finally, the assessment emphasizes that EU wine policy has accelerated the modernization of the sector and ensured its sustainability and international competitiveness, although the policy shows its limitations in terms of recent developments, in particular to adapt to market demand for lower alcohol and sustainable wines. However, without EU funds, the sector’s adjustment to market demand would be slower and could leave smaller producers behind. In some Member States, the EU framework has also introduced a strategic approach and long-term planning to the management of the sector. Background The evaluation report is the result of a comprehensive process of evaluating the CAP measures applied in the wine sector. In proceeding with this report, the European Commission conducted a public consultation on the issue in 2019 and published an external evaluation support study. Follow it on Google News and be the first to know all the news See all the latest News from Greece and the World, at



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